UNUM was evolving from a small Instagram feed planner into a full-scale social media marketing platform with a strong focus on desktop and cross-platform tools.
THE CHALLANGE
The brand identity and digital presence still reflected its early days. Messaging was unclear, the website lacked SEO optimization, the Help Center overwhelmed users, and lifecycle marketing wasn’t aligned with the product’s shift in positioning. UNUM risked being overlooked as just another feed planning iOS app.
THE SOLUTION
Kalehaus led the full rebrand, creative direction, and lifecycle marketing strategy.
Complete website redesign with SEO-optimized copy and user flow.
Creative direction for product visuals and brand voice.
Redesigned Help Center with a chatbot for instant support, drastically reducing inbound FAQs.
Lifecycle marketing across email, social, and influencer campaigns to drive awareness and adoption.
The outcome: UNUM was repositioned as a comprehensive social media marketing suite, subscriptions grew significantly, customer support requests decreased, and the brand gained traction with a wider audience.
