User growth is important — but retention is everything. UNUM needed a way to keep users engaged month after month.
THE CHALLANGE
Without consistent communication, user engagement dipped quickly after the first month. UNUM lacked a system to nurture subscribers, showcase product value, and keep customers active long term.
THE SOLUTION
Created a Monthly Retention Series, combining product education and community building:
Monthly newsletters featuring “What’s New,” trending social tips, and blog highlights.
Creator Spotlights showcasing power users — boosting brand loyalty and encouraging organic sharing.
Growth tips and thought leadership content to position UNUM as a trusted social marketing partner.
Results:
Increased newsletter engagement and traffic back to the site.
Strengthened brand loyalty and advocacy, with creators sharing their features on social.
Helped boost retention and subscriptions by consistently re-engaging existing users.here’s a kind of magic in not knowing what comes next. Photography allows me to chase that magic, even for just a few hours.
