Word of mouth and community are some of the strongest growth channels. UNUM wanted to build a grassroots movement among creators to expand their reach.
THE CHALLANGE
The brand had no structured program for affiliates or creator advocacy. Growth relied too heavily on paid acquisition.
THE SOLUTION
Designed and launched UNUM’s Affiliate + Creator Community Program:
Built in-app affiliate functionality, enabling 2,000+ creators to share referral links.
Developed a Slack-based creator community of 250+ engaged members.
Launched a Creator Spotlight series with 20+ creators, distributed across newsletters, social, and blog.
Designed reusable motion + template assets to scale spotlight content.
Results:
Grew reach organically with little to no paid ad spend.
Established deeper creator loyalty and engagement.
Generated sustainable inbound leads and brand awareness.
