Strong creative is what stops the scroll. UNUM needed ongoing high-quality content to stand out in a crowded social media space.
THE CHALLANGE
The brand lacked consistent creative that both showcased the product and connected with the creator community.
THE SOLUTION
Led the creative development of content systems:
Creator spotlight series with branded templates.
Motion design templates for new feature highlights.
CGI/experimental content projects to build brand awareness and cultural relevance.
Repurposable design systems for efficient scaling.
Results:
Increased organic engagement across social channels.
Built stronger community recognition and brand identity.
Provided scalable creative systems that saved time while staying on brand.
