January 26, 2025
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By Kaley Morgan
5 ways startups can use motion design cheaply
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Motion design isn’t just for big-budget brands anymore. Startups can use simple, cost-effective tools to make their visuals stand out, tell stories, and build stronger connections online.
You don’t need Hollywood-level production — just the right strategy and lightweight tools. Here are five ways to bring motion into your brand without breaking the bank.
“Motion is no longer a luxury in design — it’s part of how people experience brands. Even small startups can create impact with simple, thoughtful movement.”
Val Head
Design Advocate at Adobe & Author of Designing Interface Animation
Motion design can feel expensive, but it doesn’t have to be. With the right tools and smart repurposing, startups can add movement to their brand identity without draining their budget.
Use Templates
Affordable libraries like Canva or Envato give startups ready-to-use animated assets.Animate Existing Assets
Logos, icons, and screenshots can come alive with micro-animations.Leverage Free Tools
Platforms like Kapwing or DaVinci Resolve make editing motion simple and cheap.Show Product in Action
Motion turns static demos into engaging walkthroughs.Repurpose Across Channels
A single motion asset can be resized for socials, email, and landing pages.ot just a beverage—First Round is an artistic expression of taste. With every blend, it balances form and function, indulgence and discipline, pleasure and purpose.
